NEWS | 10 Jan 2017

The Danish Book Market in 2016

The Danes’ reading habits are generally stable. As for the Danish book market, more literature than ever is being published and the number of new publishers has increased, as shown in the Danish Book and Literature Panel's annual report for 2016.

For the second year, the Danish Book and Literature Panel has published an annual report casting light on the Danish book market.

The Panel presents statistics and analyses in relation to the production of books; developments in the Danish publishing landscape; the distribution of books from publishers, bookstores and public libraries; and the reading habits among the Danish population.

With two contributions from foreign scholars, the Panel also focuses on the relationship between the commercial market for e-books and library e-book lending.

Some of the findings in the report:

  • Production of new Danish fiction has risen by more than 50 per cent since 2009.
  • The ten largest fiction publishers, measured by production share, were responsible for around 50 per cent of the total of new fiction publications in 2006. In 2015, the figure for the same ten publishers was around 20 per cent.
  • Two self/joint publishers are among the ten largest publishers in terms of number of fiction publications. But their titles are rarely reviewed in the daily newspapers, and are only bought by public libraries on a limited basis.
  • In 2015 half of book buyers (49 per cent) had bought their most recent book in a bookshop, compared to 65 per cent in 2000. The share of people having bought their most recent book on the Internet had risen from three per cent in 2000 to 25 per cent in 2015.
  • Public libraries’ book stocks are declining in all the Nordic countries, but the development in Denmark is faster than in the others.
  • The e-book has few dedicated readers, and the majority of the population never read e-books.

The report is published in Danish and English.


Read more and download
Books and Literature Status Review 2016
The previous report Books and Literature 2015


Effort to illuminate the reading of books in Nordic countries: In a series of forthcoming special reports and events, the Book and Literature Panel will try to illuminate several aspects of the book market. Coming soon is a report on book-reading surveys (statistical sources) in the Nordic region. The aim is to provide a first basis for assessing book reading in Denmark from a comparative perspective, as well as a springboard for recommendations to improve the Danish and Nordic book-reading statistics.