The Creative Industry in Norway 2008-2014
The value creation in Norway's creative industries increased overall between 2008 and 2014, but the media industry stands out negatively. These are some of the results from a study by the BI Centre for Creative Industries in cooperation with the Menon consulting company.
Norway has seen growth in the creative industry, in both value and employment. There has been a growth in value added of 15 per cent during the period 2008-2014, as well as a growth in employment of slightly over nine per cent. But there are major differences in how the various industries have evolved during this period.
Media on the decline
The highest value-added growth during the period was noted for the industries of education and teaching as well as visual activities, while newspapers and magazines, books and computer games showed a decline in value creation. The industries of newspapers and magazines as well as computer games also show a decrease in employment.
The decline in value creation and employment in newspapers and magazines is so great that it affects the whole industry negatively for the period 2008-2014. Without newspapers and magazines, the value-added growth during the period constitutes 27 per cent. The very different developments within the respective industries during the period 2008-2014 are related to the financial crisis of 2008 and the degree of digitalisation in different sectors.
About the BI Centre for Creative Industries (BI:CCI): The BI Norwegian Business School established a research centre for the creative industries in autumn 2014 to promote research and education in this field in Norway. The Centre operates within nine cultural industries: music; film, games and photo; TV and radio; architecture; design; print media; advertisement and advertising; heritage; and the arts. The common denominator for these industries is that they all engage in form-conscious communication in a more or less creative way. Read more
BY: EVA HARRIE