Changing news habits in Sweden

NEWS | 2 October 2020

Omslag till SOM-institutets rapport: Svenska medietrender 1995-2019

During the last years, the use of news sites and news on social media seems to have reached a plateau. This is according to the SOM Institute's new report on media trends in Sweden 1995–2019.

In a new report on Swedish media trends 1995–2019, the SOM Institute provides data on media and news habits in Sweden, as well as Swedes’ trust in newspapers, radio, television and journalists.

Among the findings are that news consumption and newspaper subscriptions, as well as commentaries on articles, are in larger shares digital activities. But during recent years the use of news sites and news on social media seems to have reached a plateau.

For example, in 2015, three of ten (31%) respondents said they consume news on social media at least three days a week, a proportion which in 2016 increased to four of ten (39%) respondents, but since then has stayed at the same level (in 2017 & 2018, 41%; in 2019, 42%).

Looking at different age groups, the digital divide between older and younger people persists, even though the oldest age group's digital news consumption increases slightly with each year that passes –  which in the long run will lead to a more equal digital media landscape.

The media trends report is published in Swedish, but a set of basic time series on opinions, media use, etc., is available in English under the title “Swedish Trends”.

In Swedish: Svenska Medietrender 1995–2019 [Swedish Media Trends]
In English: Swedish Trends 1986–2019


About the reports: The time series are based on answers collected in the national SOM surveys, which are carried out each year. The dedicated media trends report is launched for the first time, while the basic trends report has been published for several years.

About the SOM Institute: The institute is an independent survey research organisation at the University of Gothenburg. It collaborates with researchers from a range of disciplines, aiming to explore Swedes’ attitudes and habits in a range of areas and to understand the evolution of Swedish society. Read about the SOM Institute.