Young people's news consumption in the digital media landscape; continuing differences between the generations in online use; and the economic development of the Nordic media industry – these are some of the themes in this year’s last issue of Media Trends in the Nordic Countries.
The Nordic Council of Ministers has moved their statistics to a new digital platform, the Nordic Statistics database. Here you can compare statistics from the Nordic countries in many interesting areas, such as culture, education, and gender equality.
In 2017, the Icelandic advertising revenue decreased slightly after a virtually continuous growth in recent years. Newspapers are still the most important advertising medium, retaining nearly 40 per cent of the total advertising revenue.
New book from Nordicom and the Swedish Media Council: Youth and News in a Digital Media Environment - Nordic-Baltic perspectives. The anthology aims to shed light on the implications of these transformations for young people in the Nordic and Baltic countries.
From 2017 to 2018, the proportion of the Danish population who use social media has risen slightly. While the proportion of older people using social media has grown, the development among young people has stagnated or decreased slightly, though from a very high level.
In 2017, for the second year in a row, the value of the Finnish media market showed slight growth. TV, radio and other audio media grew, while newspapers and magazines declined. The strongest growth was in online advertising.
The Norwegian media industry now earns more on payments from viewers and readers than on advertising sales. This is reported in the Norwegian Media Authority's analyses of the media economy in Norway in 2017.
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