During 2014, the Centre for Media Pluralism and Media Freedom carried out a pilot-test implementation of an updated version of the Media Pluralism Monitor developed in 2009, with the aim to assess the risks to media pluralism in the monitored countries. The result for Denmark, which was the only Nordic country included in the study, shows a low/medium risk for media pluralism.
The aim of the Media Pluralism Monitor as a measurement tool is to assess the risks to media pluralism in the country monitored. The examined risk domains are: Basic domain, Cultural pluralism in the media, Geographical pluralism in the media, Pluralism of media ownership and control, Political pluralism in the media and Pluralism of media types and genres.
The implementation was conducted in nine EU Member States: Belgium, Bulgaria, Denmark, Estonia, France, Greece, Hungary, Italy and the UK.
The application of the MPM2014 demonstrates that there are various risks for media pluralism across the selected countries and every country has a specific weakness that creates high scores, meaning high risk. Due to the yet unfinished design of the MPM, in these cases a further investigation is needed to understand whether the high score means a clear and present danger for media pluralism, or whether it is a false positive.
In 2015 the CMPF is going to implement a “fine-tuned” version of the MPM2014 to the remaining 19 EU countries