A new report from the Audiovisual Observatory deals with the European regulatory framework for advertising, sponsorship and product placement in the media. Focus is on the ongoing revision of the AVMS directive and what the future may hold.
The media legislation in Europe is undergoing a major overhaul in the form of the revision of the Audiovisual Media Services Directive (AVMSD).
This new report analyses how the current legislation on commercial communications – i.e. advertising, sponsorship and product placement – is involved in this revision and what changes to expect.
The report starts with an overview of the current challenges facing the digital advertising ecosystem – e.g. data protection concerns and the future of traditional advertising-financed media – and continues with an investigation of the current AVMSD rules.
Moreover, the report provides country by country information on the national implementations of the AVMSD rules (e.g. on product placement), as well as on the self and co-regulation in the European advertising sector (e.g. on adverts for alcohol).
About the European Audiovisual Observatory: This European public service body is comprised of 40 member states and the European Union, represented by the European Commission. It provides information on the various audiovisual markets in Europe and their financing, and analyses and reports on the legal issues affecting the different sectors of the audiovisual industry. Read more