PUBLICATIONS | 19 Jun 2017

New study maps the Swedish media output

In collaboration with the Swedish press and broadcasting authority, Nordicom is publishing the report Medieutveckling 2017 – Medieutbud [Media development 2017 – media output]. The report is a new way of mapping the Swedish media output, focusing on news and fact content in the media over time. 

An important part of monitoring the Swedish media development is studying how the media output appears and changes. From a democratic point of view, it is not primarily the entertainment-oriented output that is of interest but rather the output of news and facts of different kinds. The report Medieutveckling 2017 – Medieutbud [Media development 2017 – media output] examines the Swedish media output, focusing on the news and fact content in the media over time. The study addresses the output on the radio, on television and in the daily press, both printed and digital. 

Some conclusions: 

  • News- and fact-oriented output takes up more of the broadcasting time on SVT (the Swedish public service television company) than on TV4. More than half of the content on the four SVT channels included in the study consists of news and facts; on TV4 they account for approximately one-third. 

  • Comparisons between the different media types show that all of them have more comprehensive material online than in its original form – this applies particularly to the evening newspapers, which provide almost five times as much material online than in the printed publication. 

  • Approximately one-third of the content in the daily press consists of material from TT (Sweden’s national news agency), but the differences between the different kinds of newspapers are relatively large. The evening newspapers use less, and the rural newspapers use more.  

Big differences between the original and the online form
One important result from the report shows that in general there is a distinctive difference between the medium’s original form and its online publication when it comes to the proportions of socially relevant information. The amount of socially relevant information is larger in the medium’s original form than in the online version. This means that the content online is often more light-hearted

During 2017 a large proportion of the daily newspapers will start putting their content behind paywalls ‒ probably the more exclusive material. This means that the content available for people who are not paying for their news will be the more light-hearted material. From a business point of view, it is necessary for the media companies to charge for their content to survive, but from the perspective of society and democracy, the total amount, and the proportion of socially relevant content in social media, will probably decrease. 

 

 

Download and read the full report here. (Swedish)

Read the Swedish press and broadcasting authority’s previous reports about Swedish media output here. 

The report series Media development is part of the Swedish press and broadcasting authority’s mission to monitor the media development in Sweden. The series consists of three reports that investigate media output, media consumption and media economy (all produced in collaboration with Nordicom) and an annual report about media politics. The series of reports replaces the former annual reports about the media development in Sweden. 

 

Tip!
Nordicom’s table database provides statistics from the Swedish press and broadcasting authority’s previous reports, for example (Excel):
The programme profile for the five largest TV channels and five additional channels in 2015 (percentage)
The origin of production for the five largest TV channels and the children’s channel in 1998‒2015 (percentage) 

 

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MIA JONSSON LINDELL 

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